Good Reads on Franchising
BYOB: Build Your Own Business, Be Your Own Boss
By: Brian Scudamore
The author started 1-800-GOT-JUNK. It’s an easy read and Brian does a good job describing the challenges and successes of starting your own empire versus investing in a franchisor’s recipe for success and following that step-by-step recipe to achieve your goals without having to figure it out by yourself.
Own Success, A Proven Method to Succeed in Business with a Franchise
By: Dan Citrenbaum
Dan has coached many clients through franchise exploration. His book is filled with practical tips and insights to help you through franchise exploration. He shares questions that you should be asking yourself, the franchisor, and the franchisees to help you gather enough information and the right information to make a well-informed decision. This book is a useful addition when working with your franchise coach as you explore if franchising is right for you.
How Did You Do It Truett?
By: S. Truett Cathy, Founder of Chick-fil-A
Truett’s writing makes this book an effortless read. We’ve all driven by a Chick-fil-A on any given day (except Sunday) at any given time and wondered, “why are these lines so long? They must be giving it away!” Read this book and you will understand Truett’s philosophy and why Chick-fil-A is such a tremendous success. It’s “my pleasure” to share this book with you.